"When I first founded Burkett Clothing I had zero experience, knowledge, or understanding of how to run a business, which made things a struggle from the start. With this, I also needed to try and understand things like how to use Canva, how to creating a business Instagram, how to run adverts and build a website.
But I knew this was just the tip of the iceberg, and I had lots more to learn. So after months of preparation, I finally create my first piece: a white T-shirt, with ‘Burkett.’ on the front and the ‘B’ — which at the time was my logo — both in navy on the back.
This failed with very few sales. Nevertheless, I carried on and then created a black and white T-shirt with the exact same as the first T.
Again. Failed very badly
After this, I continued for another year where I eventually released the ‘Exclusive Club’ edition, which I thought would finally start generating sales.
And guess what.
It didn’t.
It failed. Again.
However, this experience taught me a lot about starting and running business. As in the early years, the positive-to-negative ratio is insane, and there are times when it seems like nothing is going your way. And as frustrating as this was at the time, it turned out to be a valuable lesson, and I’m genuinely glad I learnt it when I did.
I then decided to completely change the image of Burkett Clothing.
So I started thinking. As a 23 year-old man in this day and age. If I was to see a brand which both caught my eye and made me think about the brand, what about it would catch my eye? What about it would make me personally connect with it? And what would make search for this brand and potentially purchase a product?
Which where the idea of a rose came from.
And the reason I picked the rose was because it symbolises something positive: love. But this is contradicted as it’s clear that the rose is drooping down, meaning that it’s dying which is negative.
However, even though the rose is dying and hasn’t got long left. It’s still alive. Which is a message that everyone, from every walk of life, should remember. That even though you’re going through a hard, rough and miserable part of your life. You’re still alive.
As in this world, it’s filled with so much hatred and negativity. But we are here. We are alive. We breathe. Which we are all so lucky for as some people don’t wake up in the morning. Some people don’t see the next day. Some people see a sunrise which is their last.
So the meaning behind the brand is simple — you're alive, so just live. And appreciate the little things, because time is limited".
